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(0)Joe Coulombe
Author
Publisher
HarperCollins Leadership
Pub. Date
2021.
Physical Desc
xxiv, 264 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 22 cm
Language
English
Description
Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional...
