Seth Godin
Author
Pub. Date
2009
Physical Desc
x, 210 pages: illustrations ; 18 cm
Language
English
Description
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Physical Desc
xvi, 267 pages : illustrations, charts ; 19 cm
Language
English
Description
"You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems....
Author
Publisher
Portfolio/Penguin
Pub. Date
[2020]
Physical Desc
261 pages : illustrations ; 19 cm
Language
English
Description
"Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity,...
Author
Publisher
Portfolio / Penguin
Pub. Date
2015.
Physical Desc
103 pages ; 19 cm
Language
English
Description
Seth Godin calls for the end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values. A celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard.
Author
Pub. Date
2008
Physical Desc
151 pages ; 19 cm
Language
English
Description
According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes--and created shortage of people to lead them. This is the growth industry of our time. Tribes (the book) will help you understand exactly what's at stake,...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2023]
Physical Desc
200 pages ; 19 cm
Language
English
Description
"From the bestselling author of Linchpin and Tribes comes a new challenge to leaders of all stripes The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity...
Author
Publisher
Sounds True
Pub. Date
[2015]
Physical Desc
xv, 133 pages : illustrations ; 18 cm
Language
English
Description
"Here, Pema Chödrön offers us her heartfelt advice on how to face the unknown-in ourselves and in the world-and how our missteps can open our eyes to see new possibilities and purpose." -- Dust jacket
Publisher
Portfolio Penguin
Pub. Date
[2022]
Physical Desc
331 pages : illustrations, charts ; 28 cm
Language
English
Description
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not...