Milestone 1: How well do you know yourself and your customers?
Are you ready? business vision and the entrepreneur
Developing a customer profile
Determining customer lifetime value
Milestone 2: Research on an entrepreneur's budget
Turning data into knowledge
Primary research: surveys get you to the source
Improving the reliability of your data
Milestone 3: Looking outward, then in
Secondary research: what's happening in your world?
Everybody's got options: competition, substitutes, and inertia
What are you really good at doing?
Milestone 4: seize the opportunities
Identifying partnership strategies
Milestone 5: pick your tools: the marketing mix
Building a brand: perception is reality
Milestone 6: Why entrepreneurs must know how to sell
Milestone 7: Relationship management
The sales process: tips and strategies for success
Managing your sales cycle
Milestone 8: Turning your business vision into reality
Laying the foundation for a marketing plan
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