Why it sells: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys

Book Cover
Average Rating
Author
Danesi, Marcel
Publisher
Varies, see individual formats and editions
Publication Date
2008
Language
English
Book
 Show Edition
Available from Another Library
See all copies
Place Hold

Staff View

Loading Staff View.

Description

Loading Description...

More Details

ISBN
9780742555457
9780742555440

Subjects

Subjects
Advertising
Brand name products
Consumer behavior
Marketing
Signs and symbols

Reviews from GoodReads

Loading GoodReads Reviews.

Published Reviews

More Like This

Loading more titles like this title...