Becoming Trader Joe : how I did business my way and still beat the big guys
(Book)

Book Cover
Average Rating
Author
Coulombe, Joe, 1930-2020,
Contributors
Civalleri, Patty, author.
Published
Nashville : HarperCollins Leadership, 2021.
Format
Book
ISBN
9781400225439, 1400225434
Physical Desc
xxiv, 264 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 22 cm
Status
Available from Another Library
See all copies

Staff View

Loading Staff View.

Description

Loading Description...

More Details

Published
Nashville : HarperCollins Leadership, 2021.
Language
English
ISBN
9781400225439, 1400225434

Notes

Bibliography
Includes index.
Description
Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional value. Here he shares the lessons he learned by challenging the status quo and rethinking the way a business operates.

Subjects

LC Subjects
Autobiographies.
Chain stores -- United States -- History.
Coulombe, Joe, -- 1930-2020.
Entrepreneurship.
Grocery trade -- United States -- History.
Retail trade -- Management.
Specialty stores -- United States -- History.
Success in business.
Supermarkets -- United States -- History.
Trader Joe's (Firm) -- History.

Reviews from GoodReads

Loading GoodReads Reviews.

Published Reviews

More Like This

Loading more titles like this title...

Citations

APA Citation, 7th Edition (style guide)

Coulombe, J., & Civalleri, P. (2021). Becoming Trader Joe: how I did business my way and still beat the big guys . HarperCollins Leadership.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Coulombe, Joe, 1930-2020 and Patty, Civalleri. 2021. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys. HarperCollins Leadership.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Coulombe, Joe, 1930-2020 and Patty, Civalleri. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys HarperCollins Leadership, 2021.

MLA Citation, 9th Edition (style guide)

Coulombe, Joe, and Patty Civalleri. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys HarperCollins Leadership, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.