Presents a guide to writing an ad either online or for a newspaper. Offers tips on being persuasive, capturing readers' attention, and proofreading one's work and includes full-color photographs, a glossary, and further reading sources.

"In The Future of Advertising, Joe Cappo offers a provocative analysis of recent changes along with insightful projections of what's to come. He traces the consolidation of twenty major agencies into four giant holding companies and explores the curious absence of a new generation of swaggering advertising entrepreneurs on the model of Leo Burnett and David Ogilvy. He examines the continuing impact of cable TV, direct marketing, and the Internet on...

When Arthur sees advertisements for the amazing doggy Treat Timer, he decides to earn enough money to buy it for his dog Pal.

Business experts reveal why this book will grab your ATTENTION!. "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives, ' or account managers. I heartily recommend it.". --Ed Papazian, President,...