Explores the history of brand names such as Milton Bradley, Mattel, Betty Crocker, and John Deere. Includes a glossary, a table, resources for further information, and color photographs.

The American Dream is a theme so compelling it resonates throughout our culture. In Martin Dressler, Steven Millhauser creates a young man who, in dedicating his life to it, becomes a symbol of that dream. Powerful, lyrical, finely crafted, this best-selling book won the Pulitzer Prize, was a National Book Award finalist, and was a New York Times Notable Book of the Year. Martin Dressler, son of an immigrant cigar maker, believes he can achieve anything...

Industry leaders have transformed their visions into businesses, products, and ideas that have changed the way people live. The world as we know it looks significantly different than it did just 15 years ago due to innovators such as Reed Hastings, Steve Jobs, Larry Page, Sergey Brin, Meg Whitman, and Jeff Bezos. Read the inspirational stories of these influential leaders with this informational text that is packed with fun facts, fascinating sidebars,...

An insider's view of the investment banking world from someone who is actually shaping it: Powerful, controversial and determined, Thomas Weisel is known for his unwavering focus on winning the race, whether he is competing in a national cycling championship, sponsoring Tour de France winner Lance Armstrong or negotiating with business competitors. For twenty-seven years he ran one of the major investment banks on the West Coast, bringing public companies...