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Author
Publisher
Nicholas Brealey Pub
Pub. Date
©2000
Physical Desc
1 online resource (x, 246 pages) : illustrations
Language
English
Description
Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking down barriers, shattering stereotypes, and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking...
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
[2021]
Edition
First edition.
Physical Desc
viii, 325 pages ; 24 cm
Language
English
Description
"A Wall Street Journal reporter travels the globe to tell the story behind the misleadingly simple phrase online shoppers increasingly take for granted: "arriving today." From factory laborers in Vietnam to longshoremen at the port of LA to truckers crawling our interstate highways to robots lurking in Amazon's "dark warehouses," here is an eye-opening investigation of the way online commerce is reshaping the globe, rewriting the rules of business,...
Author
Pub. Date
2011
Edition
2nd ed.
Physical Desc
245 pages : illustrations ; 23 cm
Language
English
Description
The second edition of this title explores the nature and role of consumption in modern societies. It is an up-to-date revision that establishes the importance of new object-based studies for consumer culture, and incorporates new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the emergence of consumer culture...
Author
Pub. Date
2008
Edition
1st ed.
Physical Desc
xxii, 280 pages : illustrations ; 24 cm
Language
English
Description
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
11) The culture code: an ingenious way to understand why people around the world buy and live as they do
Author
Pub. Date
2006
Edition
1st ed.
Physical Desc
x, 208 pages ; 25 cm
Language
English
Author
Publisher
UCL Press
Pub. Date
2024
Physical Desc
1 online resource (ix, 129 pages)
Language
English
Description
"Today, being authentic has become an aspiration and an imperative. The notion of authenticity shapes the consumption habits of individuals in the most diverse contexts such as food and drinks, clothing, music, tourism and the digital sphere, even leading to the resurgence of apparently obsolescent modes of production such as craft. It also significantly transforms urban areas, their local economies and development. The Hipster Economy analyses this...
Author
Publisher
Yale University Press
Pub. Date
[2023]
Physical Desc
1 online resource illustrations
Language
English
Description
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world
Author
Publisher
Penguin Books, an imprint of Penguin Random House LLC
Pub. Date
2021.
Edition
Updated edition.
Physical Desc
xvi, 366 pages : illustrations ; 22 cm
Language
English
Description
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for...
Series
Publisher
AMSTERDAM UNIVERSITY PRES
Pub. Date
2024
Physical Desc
1 online resource
Language
English
Description
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well...
Author
Publisher
Barbara Budrich
Pub. Date
2016
Physical Desc
1 online resource
Language
English
Description
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Author
Publisher
McGraw-Hill
Pub. Date
2001
Physical Desc
1 online resource (xvii, 247 pages)
Language
English
Description
"One of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers world-wide, the Hallmark brand stands for much more than greeting cards. It stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In Emotion Marketing, Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's...
Publisher
UCL Press
Pub. Date
2018.
Physical Desc
1 online resource : color illustrations, color maps
Language
English
Description
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of...
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