Mostly European scholars of psychology, business, communications, and other disciplines strive to identify and characterize factors related to the working environment that are conducive to human creativity and innovation.

Looks at creativity and mastery in the arts, science, and business, as well as the sometimes surprising ways that they are achieved through serendipity, failure, simple determination, and hard work. "It is one of the enduring enigmas of the human experience: many of our most iconic, creative endeavors--from Nobel Prize-winning discoveries to entrepreneurial inventions and works in the arts--are not achievements but conversions, corrections after...

An Adweek Book Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking, 100 MPH Method,...