One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an...

"Innovative Conceptual Design will be a useful text for advanced undergraduate and graduate students, as well as a handy reference for practicing engineers, architects, and product development managers."--Jacket

This title explores and explains how the Golden Gate Bridge was built. The bridge's construction is described in terms of the engineering process. The book explores why the bridge was built and describes the design stages and technologies used during construction. The book also describes the challenges builders faced while building the bridge.

Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram...

Text and black-and-white illustrations follow the intricate step-by-step process of the building of an ancient Egyptian pyramid.

Reveals the how and why behind some of the most fascinating and enduring structures humankind has ever created.